Membership Waitlist Privacy Policy

Golf Lab Performance Studios Ltd ('Golf Lab', 'we', 'us', 'our') is committed to protecting your personal data and handling it with transparency and care.

This Privacy Policy explains what personal data we collect when you join our waitlist, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please read this policy carefully before submitting your details. By registering, you confirm that you have read and understood how we process your personal data.

1. Who we are

Golf Lab Performance Studios Ltd is the data controller responsible for your personal data.

• Registered address: 15 Bowling Green Lane, London, EC1R 0BD
• Email: info@golflabstudio.co.uk
• Website: golflabstudio.co.uk

If you have any questions about how we handle your data, please contact us at the address above.

2. What personal data we collect

When you join our waitlist, we may collect:

• Name
• Email address
• Phone number (for SMS/WhatsApp updates where consent is given)
• Postcode or location
• Preferred location(s)
• Golf level or experience
• Optional indicators (e.g. coach, landlord, corporate enquiry)
• Any additional information you voluntarily provide

We do not collect special category (sensitive) personal data or payment information at the waitlist stage.

3. How we use your data

We use the information you provide to:

• Register and manage your waitlist position
• Notify you about launch progress and venue announcements
• Offer early access to bookings and memberships, including Founding Member opportunities
• Understand demand and inform our site selection and rollout planning
• Respond to any enquiries you make
• Send relevant updates by email and, where consent is given, by SMS or WhatsApp

We do not use your data for automated decision-making. We may use basic segmentation (e.g. location or golf level) to better tailor communications and inform our planning.

4. Legal basis for processing

We process your personal data on the following legal bases under UK GDPR:

• Legitimate interests (Article 6(1)(f)) — managing the waitlist, planning locations, and sending service-related updates directly related to your registration
• Consent (Article 6(1)(a)) — for marketing communications and SMS/WhatsApp updates, which you may withdraw at any time
• Pre-contractual steps (Article 6(1)(b)) — where your registration forms part of steps towards entering into a membership agreement

5. Communications

By joining our waitlist, you may receive communications from us about:

• Launch progress and venue announcements
• Early access to bookings and membership availability
• Founding Member opportunities

Where you opt in, you may also receive:

• Marketing updates and promotional offers
• SMS or WhatsApp notifications

You may opt out of any communications at any time by:

• Clicking the unsubscribe link in any email
• Replying STOP to any SMS or WhatsApp message
• Contacting us directly at info@golflabstudio.co.uk

Opting out will not affect service communications that are strictly necessary to manage your waitlist registration.

These communications are directly related to your waitlist registration and our legitimate interests in launching and operating Golf Lab.

6. Data sharing

We do not sell, rent, or trade your personal data. We may share your data with:

• Brevo (formerly Sendinblue) — our CRM and email platform, acting as a data processor under a Data Processing Agreement. Brevo is GDPR-compliant; further details are available at brevo.com
• Technology providers supporting our website and booking systems, acting under contractual obligations
• Professional advisers (legal, financial) where strictly necessary

We do not share your data with any third party for their own marketing purposes.

7. International transfers

Where data is processed outside the UK or EEA, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner's Office or equivalent UK-approved mechanisms. We will not transfer your data internationally without such protections.

8. Data retention

We retain your personal data:

• For as long as you remain on our waitlist
• Until you request deletion, which we will action within 30 days
• Or until it is no longer relevant to our launch and expansion planning

If we do not open a venue in your area within 24 months of your registration, we will contact you to confirm whether you wish to remain on our waitlist. If we receive no response, we will delete your data.

If you become a Golf Lab member, your data will be retained in accordance with our full Member Privacy Policy, provided at the point of membership.

9. Your rights

Under UK GDPR, you have the following rights in relation to your personal data:

• Right of access — you may request a copy of the personal data we hold about you
• Right to rectification — you may ask us to correct inaccurate or incomplete data
• Right to erasure — you may ask us to delete your data where there is no legitimate reason for us to continue processing it
• Right to restrict processing — you may ask us to pause processing of your data in certain circumstances
• Right to data portability — you may request your data in a structured, commonly used, and machine-readable format
• Right to object — you may object to processing based on our legitimate interests, including any direct marketing
• Right to withdraw consent — where we rely on consent, you may withdraw it at any time without affecting the lawfulness of earlier processing

To exercise any of these rights, please contact us at info@golflabstudio.co.uk. We will respond within one calendar month.

If you are not satisfied with our response, you have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

10. Cookies

This policy relates to data collected through our membership waitlist. Our website (golflabstudio.co.uk) may use cookies and similar tracking technologies. A separate cookie policy governs how those technologies are used and is available on our website.

11. Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These include:

• Encrypted connections (HTTPS) for data transmission
• Restricted access controls on systems holding personal data
• Selection of third-party processors who maintain appropriate security standards

In the event of a data breach likely to result in a risk to your rights and freedoms, we will notify the ICO within 72 hours and, where required, notify you directly.

12. Changes to this policy

We may update this Privacy Policy from time to time. Any material changes will be communicated to you by email. The date at the top of this document will always reflect when the policy was last updated. The latest version will always be available on our website.

13. Contact us

If you have any questions, concerns, or requests relating to your personal data or this Privacy Policy, please contact:

• Simon Laight, Founder & Managing Director
• Golf Lab Performance Studios Ltd
• 15 Bowling Green Lane, London, EC1R 0BD
• Email: info@golflabstudio.co.uk
• Mobile: 07932 088364
• Website: golflabstudio.co.uk